Task: Craft a 360 B2B campaign to increase awareness for Adobe Experience Cloud for Advertising
A campaign told through the story of a fictional family and their individual differences to demonstrate the benefits of the seamless adtech software, Adobe Experience Cloud for Advertising. The Olive Family shows that through Adobe's smart data, brands can deeply understand and connect with their target audiences.
Campaign: Meet the Olive Family
National Student Advertising Competition (NSAC): District 2nd Place
Concepting/Copywriting created with NSAC Team 400