THE GOOD OL' DAYS WITH LAYS
The Task: Make Lays Relevant & Iconic
The Campaign: Social Media, Billboards, Package Design & Experiential Activation Component
In honor of the Friends reboot, we created the perfect snack you never knew you needed- Friends flavored Lays. So take a seat, turn on Friends, and indulge in the flavors that will take you back to the good ol' days.
FRIENDS FLAVORED LAYS:
The best cheesecake you never stole. Featuring raspberry cheesecake flavored Lays.
Season 7 Episode 11
The One With All The Cheesecakes
Phoebe's broken her vegetarian diet several times,
and I'm sure if you're vegetarian, you have too
(or are thinking about it). Eat these chips in front of your friends, and they won't suspect a thing.
Season 8 Episode 8
The One With the Stripper
Is it soup? Is it noodle soup? Joey might not know, but you will once you have a bite. Maybe if he had these chips, he'd remember his lines.
Season 5 Episode 18
The One Where Rachel Smokes
A lobster is someone you’re meant to be with forever. Ross is Rachel’s lobster, and maybe yours is this bag of chips?
Season 2 Episode 14
The One With the Prom Video
Monica's chef-worthy mac & cheese impressed Chandler so much she became a chef. Yes, it was that good; so have a taste of what Chandler thought was so "righteous."
Season 5 Episode 8
The One with All The Thanksgivings
Rachel's 7 layer trifle is notorious. But her Lays trifle? Victorious. Each bag has a random assortment of Friends flavors. But don't worry it'll taste much better than her original.
Season 6 Episode 9
The One Where Ross Got High
THE EXCLUSIVELY LAYS VENDING MACHINE:
Exclusively Lays Vending Machines will be placed all over the US for a limited time only,
each with an assortment of the Friends flavors.
THE LAYS-Y TRIFLE:
Rachel's trifle was a flop. But a lays-y trifle will never be.
Copy, Art Direction, & Design: Danielle Glassman
Concept: Danielle Glassman,
Ania Ermarkaryan & Lauren Gimpel